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  • Writer's pictureJeff Schultheis

8 Ways to Succeed in a Seller's Market

Updated: Jul 31, 2022

A Seller’s Market does not mean you cannot find your dream home at the right price. Patience will be the key, along with a great strategy. Any home buyer will be able to tell you what it's like to be in a bidding war. It's unpleasant. The seller can be in a position of strength as they get to adjust, negotiate, and select from the top bids on the table. The strategy you employ could put you on top.

The goal is to get your home at the right price.

What Is a Seller's Market?

The real estate market has cycles. As the economy navigates inflationary and recessionary times, housing prices and interest rates change accordingly.

Depending on which stage of the cycle we are in, either sellers or buyers are in control.

What is the advantage? To begin with, consider a buyer's market. In a buyer's market, there are far more homes available for purchase than there are potential buyers.

Let's examine a buyer's market as a point of comparison. To gain more attention, sellers must provide benefits to buyers in a buyer's market. The two strategies sellers most frequently employ to draw purchasers are reducing the sales price and offering to cover closing fees.

On the other hand, there are far more purchasers than houses in a seller's market. Multiple purchasers in this situation indicate that sellers will accept the highest offer and hardly ever have to offer to cover closing costs.

How To Negotiate in A Seller’s Market

You can successfully negotiate in a seller's market without spending more than you can afford and position yourself ahead of other buyers. Below are some suggestions.

Sort Out Your Finances

You must move quickly because homes don't stay on the market for very long. You cannot request additional time from the vendor to determine your budget before finalizing a purchase. Your spending plan must be established in advance so that, even though you attempt to outbid another possible buyer for a house eventually, you would be aware of your financial constraints (and avoid getting debts while going through the process).

You also have an advantage because vendors give people who are eager to pay more promptly and readily preference.

Narrow Down Your Choice

If you need to conclude a purchase quickly, you must first determine whether a property is the best fit for you. Make a list of the qualities you find most important in a home (these might also be the deal-breakers) and those you can live without to assist you in making your decision.

Consider the location, the number of rooms and restrooms, the projected commute time each day from your job or the kids' schools, as well as any other personal or family requirements. The available features change depending on variables like location, property type, etc. For instance, houses for sale in one city could have resources that make them different from those in other cities.

When you locate a property that meets the requirements, you won't have to worry about second-guessing your choice to proceed.

Be Fully Prepared

Get a pre-qualified loan as soon as you can to be fully prepared. By securing a pre-qualified mortgage, you may demonstrate to sellers that you really are a serious buyer with the financial means to complete the transaction. This puts you on a different playing field and gives you a little more control than you would've otherwise.

Make it obvious to the sellers that you are serious. In a seller's market, it's crucial to convey to potential buyers your seriousness and the seriousness of your offer. Bring all the necessary documentation, including an authorization letter from the lender to the table along with your pre-qualified loan. Since actions speak volumes, the seller will be more inclined to cooperate with you.

Be Adaptable

You must be ready to accept the final offer in a seller's market. However, you are much more likely to find yourself in a situation where you must make some compromises. Don't let a feature cause you to lose out on a property that would otherwise be ideal for you. For instance, you might have to settle just to stay in your preferred neighborhood without the contemporary-style kitchen with brand-new fixtures and cutting-edge equipment.

It's critical to broaden your perspectives in these situations. Being adaptable would allow you to take advantage of chances you may not have previously thought of. After all, how would you know what's available if you don't venture outside your comfort zone?

Just remember that cosmetic issues with a property (such as carpeting or kitchen worktops) can always be replaced.

Keep The Timing in Mind

Timing is crucial in a seller's market once more. In the face of a surge in purchasers, you must act quickly before it is late. Since there is no certainty that property available today will still be an option on the market later, it is crucial that you are open to communication with the realtor and are ready to make an offer at any time.

Make yourself available at the seller's earliest possible time, not your own. Additionally, this will help you establish a connection with the them, and other possible buyers might wind up favoring you as a result.

It's crucial to remember that it's because time is running out. You shouldn't be compelled to make any snap decisions. Purchasing a home is a long-term investment, so you must be certain of your choice before signing any paperwork.

Therefore, use this strategy wisely and concentrate on choosing a closing date that suits the seller the most. Although you may have made a somewhat greater offer as compared to the competition, your earlier closing date will help you close the business more quickly. Which of the offers do you anticipate the seller selecting? Statistics suggest that the seller might choose your offer.

Just remember that it is not always the case and that you should read the seller to understand where they are coming from. If speed is not a factor, your bid may need to be slightly more aggressive. Get everything done as soon as possible since the quicker you complete it, the more prepared you'll be to present your offer and clinch the deal straight away.

Don't Play Hard-to-Get.

Unfortunately, buyers have little power in a seller's market. Even though there might still be some possibility for negotiation, go into the conversation with few hopes. A seller will receive several offers at once, so if they feel you are not being flexible, they won't hesitate to reject your offer outright. You must take the seller's lead; if you receive a counterproposal, be sure to carefully analyze it and act appropriately.

However, make a compelling offer that is within your means. Even if it takes longer for the property to sell, resist the urge to outbid the competition.

Due to the rising supply shortage, people are much more likely to pay more than the selling price but just bid what is within your budget. Therefore, it is preferable to receive the proper house later than anticipated than the incorrect one immediately.

Likability Matters

In a manner, the real estate industry is little more than a popularity vote, from agent to broker to property seller to buyer. Likability is something that frequently gets overlooked during real estate deal negotiations since you are also selling your offer in addition to making an offer to purchase a property. To sell your offer, you must gain the buyer's favor.

Hire An Agent

Every person looking for a home in any location should be served by a real estate agent. A real estate agent can guide you through the procedure or uncover potential homes that have slipped under your notice. You would also need a local expert who is familiar with the area when you are specifically operating in a niche market. You may rely on an agent who could work within your means and provide you with the appropriate space, community, and amenities during a period when homes are expensive.

The real estate industry is continuously changing, and circumstances might shift suddenly. Therefore, before jumping in the market, it's crucial to understand the dynamics so you can prepare for what to expect. For example, suppose you are searching for properties for sale in a big city. In that case, it is especially crucial for individuals shopping for properties in large cities where demand is much higher.

The Mortgage Underwriting

In calmer times, most sellers are satisfied with a preapproval statement from a lender. But unfortunately, pre-Approval no longer ensures that your offer will be accepted.

When evaluating various offers, sellers will choose the most certain thing. Therefore, go much beyond a letter of pre-approval. Ensure that you've gone through comprehensive underwriting if you require a mortgage. The arrival of the appraisal is then all that is required.

Your credit score is checked in advance for a preapproval letter. However, it is not the final word. It's commonly said that having your loan fully underwritten and only needing an appraisal to finish the procedure is equivalent to having a cash buyer.

Don't Overpay for A Property That Isn't Worth It

Paying a lot for a house is a serious risk in a market where buyers tend to have sharp elbows. The dread of missing out sets in when you observe several people making offers higher than the asking price. As a buyer, you must exercise caution. You can become trapped in that and shell out more money than the property is worth. A few homes need to be passed over because you won't get your money's worth from them.

It was a buyer's market in the state before the outbreak. Homes would remain unsold for a whole year. Then, you would observe them enter the market at a specific price before dropping steadily over time.

Of course, that isn't the case now, but you can put things into perspective by looking at the recent history of the property market. Although home value crashes are unusual, according to housing economists, the Great Recession is a recent reminder of the risks of overspending.

The home inspection can serve as a safety net for sellers who require financing by preventing them from overpaying. Although appraisers know that prices are rising, they are not likely to give a home a super-aggressive value. So, if the assessment is undervalued, but you still need the house, you'll need to put down additional funds to compensate for the shortfall.


Succeeding in a seller's market may seem extremely challenging. However, with the tips mentioned in this article, you can easily close an excellent deal!

The JS Realtor Team is so committed to serving our clients through-out the process. We are here to make the home buying experience one that preserves the excitement but sheds the anxiety. We provide clear guidance and advice to help you find the right home, at the right price, in the right neighborhood. Download our FREE planning kit and connect with us today! Text/Call Jeff at 614.721.0450 or email

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